Wednesday, January 22, 1 p.m. Eastern Time, 10 a.m. Pacific Time
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Podcasts are big. More than 32 percent of Americans over the age of 12 now listen to podcasts on a monthly basis. Whether you are a one-person shop or part of a large local government communications team, podcasts can be an effective way to reach audiences on the go. As podcast listenership continues to rise, it's time to ask if podcasting is right for your city's communications strategy.
We’re starting off 2020 with a webinar from two podcast pros that will give you the clarity and tools you need to evaluate the medium, including strategy, resources, and techniques.
City of College Station, Texas
City of Plano, Texas
Jay Socol has served as Director of Communications for the City of College Station, Texas, since 2009, and is in his 20th year of government communications and marketing. Combining a pioneering spirit and a face for radio, Jay has been experimenting with podcasting since 2013. He currently hosts the city’s economic development-focused “All Up In Your Business” podcast, which is enjoyed by tens of listeners. (Yes, he has a wicked funny, but effective, take on podcasts and life!)
Shannah Hayley serves as the Director of Communications and Community Outreach for the City of Plano, the 69th largest city in the United States. Her responsibilities include process management, strategic planning, communications and supervision of all aspects of the City's communications, marketing, and community outreach efforts. When she’s not at work, Shannah loves traveling worldwide on runcations with her husband and training hundreds of runners each year to complete 5ks, half-marathons and full marathons.