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PO Box 20278
Washington, DC 20041
Phone: (703) 707-0830
Fax: (703) 707-0867
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Des Moines, IA Regional Conference - November 9, 2018
 A Place to Grow Your Communication Skills
This impactful one-day 3CMA regional conference will squeeze in lots of valuable information on how to turn your worst challenges into your best opportunities. From headlining issues and innovative tools, you will hear first-hand from professionals who have dealt with some of the most difficult community issues in the nation and what they have done to overcome obstacles that get in the way of getting out their message.
 
CONFERENCE LOCATION
Polk County Emergency Management
1907 Carpenter Avenue
Des Moines, IA 50314
REGISTRATION FEES (Conference Registration Closed on 11/5/18)
  • 3CMA Member: $125
  • Non-Member: $145
  • New Member Bonus: $425 (Includes Conference Registration and One-Year 3CMA Membership
 
Conference Program and Schedule
*Subject to change
8:15 - 8:30 am Registration
   
8:30 - 8:35 am Welcome 
  Presenter: Janet Wilwerding, Communications Specialist, City of Johnston, IA
   
8:35 - 9:00 am Emergency Operations Center Resources and Tools
  What happens in the event of an emergency and what resources are available? In this session, you will learn what emergency operation resources may be available within your state and county and the value of the emergency management program and their emergency operation centers. You will leave here having a valuable resource that you will certainly want to tap into during your next emergency.   
Presenter: AJ Mumm, CEM, Director – Polk County Emergency Management Agency
   
9:00 - 9:30 am Drone Rules, Regulations and Safety Guidelines - FAA vs. City Authority to Regulation Drone Activity
  This session will explain the regulations and safety guidelines about using drones both commercially and as a hobby. Experts will talk about public use and FAA vs. City authority to regulate drone activity. You will leave this session feeling more knowledgeable and know the resources available should questions arise from residents within your area. 
Presenters: Brett Hoben, Aviation Safety Principal Operations Inspector – Federal Aviation Administration Des Moines Flight Standards District Office; Patricia Timmerman, Aviation Safety Technician – Federal Aviation Administration Des Moines Flight Standards District Office
   
9:30 - 9:40 am Break
   
9:40 - 10:30 am Donuts, Dogs, Drones & Dump Trucks - Tapping Your Organization's Talent to Tell Your Story
  How do you provide fun, informative, quality video for your residents? Video production can be intimidating as technology keeps changing, but it's also becoming more accessible. We'll explore gear options from cell phones to drones and everything in between. And we'll talk about tapping into your organization for special talent. Being on camera or providing a voice may not be natural for some public employees, but discover the employees who embrace the opportunity, and the results can be amazing! 
Presenters: Derek Crisler - Media Production Services Coordinator, City of Ames, IA; Susan Gwiasda - Public Information Officer, City of Ames, IA
   
10:30 - 10:40 am Break
   
10:40 - 11:15 am 30 Ideas in 30 Minutes
  Get your pad and pen ready, as panelists move quickly through 30 ideas in around 30 minutes! Panelists will present their best communications ideas in a round-robin format. Pick up a tip or two or three during this session favorite!
Presenters: Randy Gehl - City of Dubuque, IA; Janine Hill - City of Bloomington, MN; Danielle Rogers - City of Newton, IA; Janet Wilwerding - City of Johnston, IA
   
11:15 - 11:25 am Break
   
11:25 - 12:15 pm Connect with Residents - How do we better connect with residents using social media for equity and inclusion?
  How It's so much easier (and less expensive) to track service delivery and to communicate online, right? But what about those residents who can't afford the internet or a computer? And what can you do when many of your own government employees live on the other side of the digital divide? Kansas City, Missouri's Communications Director is also a Digital Inclusion Fellow with NTEN, the Nonprofit Technology Network. He'll share ideas and invite you to analyze his project in progress, with the goal of creating best practices for all local governments.
Presenter: Chris Hernandez, Director of City Communications – City of Kansas City, MO 
   
12:15 - 12:25 pm Break
 
12:25 - 1:30 pm Working Lunch - Crisis Situations and Methods Used to Ease Fears of Departments and the Community
  In times of crisis, clear and concise communication is critical. This message is critical to the community and the employees to ensure the message is consistent. The Des Moines Police Department experienced tragedies that not only hit home within their department, but their community. Learn how the police department dealt with the crisis and how they moved ahead, one day at a time with the support of their department and the community.
Presenter: Sgt. Paul Parizek, Des Moines Police Department

During a time of crisis, calmness is what should be portrayed to the community. Learn how the Johnston Police Department created a sense of calmness for the community to ensure they knew the police department was doing everything they could with a cyber-hack that involved the school district. Ensuring those working relationships are put into place before a major incident is key!
Presenter: Police Chief Dennis McDaniel, Johnston Police Department
   
1:30 - 1:40 pm Break
   
1:40 - 2:30 pm Talent Attraction Strategies
  What are some of the best practices for tourism, how do we reach the millennials and the younger workforce?  Reaching millennials and keeping them engaged can sometimes seem like a daunting task, so having the right tools in place is essential. During this session, we will review talent attraction strategies that work and ways to keep the millennials engaged while not losing track of other generations. 
Presenter: Kristine Thompson, Director of Marketing, Greater Des Moines Partnership
   
2:30 - 2:40 pm Break
   
2:40 - 3:30 pm One Stop Shop
  What are tools/easy things staff can use if they only have one person on staff to do design, communications, etc.  How can you be everything to everybody? As a one-person shop, that’s how it feels! We’ll talk about the best tools, practices and methods for being the best of everything for your organization. 
Presenter: Mitch Beaumont, CPC – Community Relations Coordinator, City of La Vista, NE 
   
3:30 - 3:40 pm Break
   
3:40 - 4:15 pm Photography Tips
  How to take better photos and why it is essential to your photo library.  You will hear from a pro on why taking better photos is essential to ensuring your audience stays engaged and is always looking for your next post. This expert will share tips and tricks he uses to capture those breathtaking photos that will have viewers in awe. 
Presenter: Brian Abeling, Photographer 
Follow Brian:
Instagram: @abelingphoto
Abeling Photo on Facebook:  facebook.com/abelingphoto/
Iowa Road Trip: facebook.com/iowaroadtrip/
   
4:15 - 4:30 pm Conference Wrap-Up and Give-A-Ways


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