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2017 Annual Conference Schedule
Note: Session times and topics are subject to change.

Tuesday - September 5, 2017
   4:00 p.m. Board of Directors Meeting (Harbor Room - North Tower/2nd Floor)  
Wednesday - September 6, 2017


   8:00 a.m. Pre-Conference Registration (Grand Ballroom Foyer)  
   8:30 a.m. Pre-Conference Sessions   
  • Duck Dive the Graphic Artist, the Social Media Expert and Cinematographer and Become your Own Big Kahuna (Grand Ballroom E)
  • Lions and Peacocks and Bears – Oh My! (Off-Site Tour - Meet at Main Lobby Front Doors at 8:15 am)
  • Mobile Production 101: Create Quality Videos with Your Phone (Grand Ballroom D)
  • The Wicked Problem of Your Communication Hub: Better Citizen Engagement and Customer Service for Websites (Grand Ballroom F and G)
   11:00 a.m. Pre-Conference Luncheon - Sponsored by ArchiveSocial (Garden 4)   

 General Conference

   11:00 a.m. General Conference Registration Begins (Grand Ballroom Foyer)
   12:00 p.m. Gathering for First Timers (Grand Ballroom E)  
   12:30 p.m. Opening Session (General Session) - "A Call to Arms!" (Grand Ballroom A)
    Not since the days of Vietnam and Watergate has America been so divided.  Citizen trust in government has plummeted.  The rise of social media and the decline of traditional media has radically changed the role of public communicators.  How do we survive in this toxic atmosphere?  How do we thrive?  How do we restore pride in public service and foster civil discourse in our communities?  One of the founders of 3CMA, Santa Monica City Manager Rick Cole, draws on 35 years of experience as a citizen commissioner, Mayor and government executive to challenge us to do our best work and help lead America toward a rebirth of citizen engagement and local democracy.
Presenter: Rick Cole, City Manager, City of Santa Monica
   2:15 p.m. Concurrent Sessions   
  • Creative Resident Engagement - "This ain't no town hall meeting" (Grand Ballroom F and G)
  • Video Tips on a Budget (Grand Ballroom E)
  • Media Relations In An Ever-changing New Media Landscape (Grand Ballroom D)
  • Stopping a Crisis In Its Tracks (Grand Ballroom C)
  • Building Trust: Community Relations for Police and Public Safety (Grand Ballroom B)
   3:30 p.m. Networking Break  
   3:45 p.m. Concurrent Sessions   
  • The Role Communications and Marketing Can Play In Driving Economic Development (Grand Ballroom F and G)
  • From Press Conferences to Breaking News, Why Facebook Live is the Way to Go! (Grand Ballroom E)
  • Mass Notifications - Targeting Audiences in Good Times and Bad (Grand Ballroom D)
  • Policies and Advanced Strategies to Help You Beat Social Media Fatigue (Grand Ballroom C)
  • Crisis Communications in Diverse Communities (Brand Ballroom B)
   5:30 p.m. "Surf's Up" Welcome Reception - Sponsored by Granicus (North Tower Pool Deck)  
    Surf’s up in SoCal! We will be mingling poolside at Wednesday’s welcome reception. Wear your favorite surf/beach/vacation garb to celebrate our beach theme. Break out those aloha shirts, boardies, sarongs and sandals to bid summer the farewell it deserves while networking with your fellow communications professionals from across the country. 
   6:30 p.m. Restaurant Romp  
Thursday - September 7, 2017
   7:30 a.m. Breakfast (Grand Ballroom A)  
   9:00 a.m. Innovation Forum - Sponsored by municodeWEB (Grand Ballroom E, F, G)  
    Facebook for Politics & Government
Tips, Tools, & Best Practices Your opportunity to build an online community through Facebook has never been stronger. Come learn about some of the latest tools, tips, and best practices that can help you better reach and connect with constituents and voters on Facebook.
Presenter: Eva Guidarini, U.S. Politics & Government Outreach | facebook
   10:15 am. General Session - Navigating the Era of Alternative Facts: Restoring Truth & Trust in the Media and Government  
    With misleading, distorted, omitted and just wrong information being disseminated, who is the public to believe: media, government spokespersons or other? A study shows that trust in all four key institutions – business, government, NGOs and media is at an all-time low. Join the panel discussion with leading media, public relations, and legal experts on how to regain the truth and trust in the media and government.
Panelists: Kety Esquivel, Senior Vice President, Edelman; Michael M. Epstein, professor, Biederman Entertainment and Media Law Institute, Southwestern Law School; and Xavier Higgs, journalist and past president of National Association of Black Journalists, Los Angeles
   12 Noon Savvy Awards Luncheon - Sponsored by Siteimprove (Grand Ballroom A)  
   2:00 p.m. Concurrent Sessions   
  • A City that is Going All In on Engagement (Grand Ballroom E, F, G)
  • Using Your Brand to Get the Talk Right on the Street (Grand Ballroom D)
  • Tweets, Deletes, and Lessons Learned from How Presidents Use Social Media (Grand Ballroom C)
  • Savvy Film Festival (Ballroom B)
   3:15 p.m. Networking Break  
   3:45 p.m. Concurrent Sessions   
  • Old Dogs, New Tricks Communities (Grand Ballroom E, F, G)
  • Be Your Own News Channel by Using Authentic Content/Live Video Through Social Media (Grand Ballroom D)
  • How to Get the Media to Love your City Stories - Top Five Pitching Tips! (Grand Ballroom C)
  • Move Over Meetings - Creative Engagement for Modern Communities
    (Grand Ballroom B)
Friday - September 8, 2017
   7:30 a.m. Breakfast & 3CMA Business Meeting (Grand Ballroom A)  
   9:00 a.m. Concurrent Sessions   
  • Managing the Rumor Mill (Grand Ballroom E, F, G)
  • Meet the Double Selfie Stick (Grand Ballroom D)
  • Humanity in Policing: Using Social Media to Connect with Your Community (Grand Ballroom C)
  • The One (Grand Ballroom B)
   10:15 a.m. Networking Break  
   10:45 a.m. Concurrent Sessions   
  • Handling Media During a Crisis - San Bernardino County Shooting (Grand Ballroom E, F, G)
  • Conducting a Communications Audit to Improve Your Outreach (Grand Ballroom D)
  • Presenting with Power and Persuasion (Grand Ballroom C)
  • Contentious Public Meetings: Gearing Up Your Team for Success (Grand Ballroom B)
   12 Noon General Conference Adjourns   

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