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2018 Annual Conference Schedule
Note: Session times and topics are subject to change.

Tuesday - September 4, 2018
   4:00 p.m. Board of Directors Meeting  
Wednesday - September 5, 2018


   8:00 a.m. Pre-Conference Registration (Atrium - 2nd Floor)  
   8:30 a.m. Pre-Conference Sessions   
  • Lean Writing and Assets Management for Targeted Communications (Regency Ballroom A/B)
  • Finding Your Roadmap as an Emerging Communicator (Executive Ballroom A/B)
  • Is Diversity Part of your Communications DNA? (Executive Ballroom C/D)
  • Executive Presence and Communications (Milwaukee Room A/B)
   11:00 a.m. Pre-Conference Luncheon - Sponsored by ArchiveSocial (Regency Ballroom C/D)  

 General Conference

   11:00 a.m. General Conference Registration Begins (Atrium - 2nd Floor)
   12:00 p.m. Gathering for First Timers (Executive Ballroom A/B)  
   12:30 p.m. Opening Session (Regency Ballroom A/B)
    Keynote Presenter: Steve Scaffidi – WTMJ Radio Host, Author, Speaker
Calling on his significant experience in media research and public relations, his five years as the Mayor of the city of Oak Creek, and as a radio talk show host at 620WTMJ in Milwaukee, Steve Scaffidi will lead off the conference with an insightful and entertaining look at effective communication. 

How can we communicate more effectively to our communities, our business partners, or even the local media across the wide spectrum of new digital platforms and communication methods? And can you avoid falling in the technology trap? Scaffidi walks you through his real life experiences and details the significant events that helped shape his views on communication in a digital world.  
   2:15 p.m. Concurrent Sessions   
  • Having Fun With Serious Topics: Pipes, Ports n' Poop (Regency Ballroom A/B)
  • Creative Resident Engagement - This ain't no town hall meeting... (Executive Ballroom A/B)
  • Pitch Perfect: How To Help Local Media Sing Your Praises (Executive Ballroom C/D)
  • Hacks for Internal Stakeholder Engagement (Milwaukee Room A/B)
   3:30 p.m. Networking Break  
   3:45 p.m. Concurrent Sessions   
  • Bridging the Communication Gap - Crafting Messages that Cross Cultural, Generational, and Political Boundaries (Regency Ballroom A/B)
  • Pop Up City Hall (Executive Ballroom A/B)
  • Fearless Flying with the Media (Executive Ballroom C/D)
  • Herding Cats - How to Rebrand a County (Milwaukee Room A/B)
   5:30 p.m. Welcome Reception (VUE - 21st Floor)  
   6:30 p.m. Restaurant Romp  
Thursday - September 6, 2018
   7:30 a.m. Breakfast (Regency Ballroom C/D)  
   9:00 a.m. Innovation Forum  (Regency Ballroom A/B)
  • Delighting Your Residents with Proactive, Thoughtful, and Timely Communications
    Your citizens are using it to share information about what's happening in their neighborhoods including discussions on local government projects, safety, and improvements. It's Nextdoor, the trusted communications platform for neighborhoods that connects neighbors to what matters most to them locally. Nearly 190,000 US neighborhoods (85 percent) are using Nextdoor. 

    During this Keynote, Nextdoor's Central and Eastern Public Agency Lead and “Professional Neighbor” Joseph Porcelli will share stories of how more than 3,000 Public Agencies around the country are using Nextdoor’s free government interface, Nextdoor for Public Agencies (Nextdoor.com/agency), to delight their residents with proactive, thoughtful, and timely communications. 

    In addition, you will learn about recent product improvements, strategies to manage resident expectations and requests, account management best practices, and data-based insights to increase engagement.
   10:15 a.m. Networking Break   
   10:30 a.m. Innovation Forum (Regency Ballroom A/B)
     Building Local Community with Facebook
  • Come learn about the latest tools, tips, and new products to help you connect with the people in your communities, and ask us your questions about the platform. 
   12 Noon Savvy Awards Luncheon - Sponsored by Siteimprove (Regency Ballroom C/D)  
   2:00 p.m. Concurrent Sessions   
  • Yes, I Do More than Facebook: Communication Reporting To Your Organization (Regency Ballroom A/B)
  • This Is Us: Transforming Government Communications Through Storytelling (Executive Ballroom A/B)
  • Insert Crisis…Now What?!?! Navigating a Crisis (Executive Ballroom C/D)
  • Saving Public Officials from Themselves on Social Media (Milwaukee Room A/B) 
   3:15 p.m. Networking Break  
   3:45 p.m. Concurrent Sessions   
  • Using Video in Social Media for Community Engagement (Regency Ballroom A/B)
  • Don't Leave Your Employees Behind (Executive Ballroom A/B)
  • Citizen Engagement Fueled by Technology: Ideas to Close the Feedback Loop (Executive Ballroom C/D)
  • How to Brew Up Your Best Brand (Milwaukee Room A/B) 
   5:30 p.m. 3CMA 30th Anniversary Celebration (Atrium)  
Friday - September 7, 2018
   7:30 a.m. Breakfast & 3CMA Business Meeting (Regency Ballroom C/D)  
   9:00 a.m. Concurrent Sessions   
  • Metrics Matter: Guiding Your Social Media Strategy Through Measurement (Regency Ballroom A/B)
  • They Can't Hate You If They Like You (Executive Ballroom A/B)
  • Could You Please Fill That Out Online? (Executive Ballroom C/D)
  • What's Your Story? Who Helps You Tell It? (Milwaukee Room A/B) 
   10:15 a.m. Networking Break  
   10:45 a.m. Concurrent Sessions   
  • Story Mapping -- Telling your municipal story in a snappy way! (Regency Ballroom A/B)
  • Hosting Engaging Events (Executive Ballroom A/B)
  • Website Redesign, Readability & Accessibility - Lessons from the Trenches (Executive Ballroom C/D) 
   12 p.m. General Conference Adjourns   

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