3CMA City-County Communications and Marketing Association Strategic Marketing. Compelling Communications.

Go To Search
3CMA City-County Communications and Marketing Association - Home Page
Pre-Conference Sessions
Duck Dive the Graphic Artist, the Social Media Expert and Cinematographer and Become your Own Big Kahuna
Do you feel like a Barney in a dude world? It’s time to crank up your communications using new media tools and apps to carve out a gnarly new image for your city or agency. Whether you are a one-person shop or a bunch of gray bellies, we will show you cheap, easy and quick ways to make awesome designs from collateral materials to social media and totally tubular videos. We will even throw in a few tips to take your ankle snappers to a perfect ten. We promise to keep our bra vocab to a minimum and make sure you leave as a total Betty, Gidget or the Big Kahuna.

(Translation: Do you feel like a novice in a world full of experts. It’s time to crank up your communications using new media tools and apps to create a polished new image for your city or agency. Whether you are a one-person shop or a group of long time professionals, we will show you cost-effective, simple and very professional collateral materials and videos. We will even discuss growing your small or average social media program to an exceptional one. We promise to keep the slang to a minimum and make sure you leave as an amazing graphic designer, social media expert, and a movie director.)

Lions and Peacocks and Bears – Oh My!
Get to see some of the real OC, with a trip to California’s oldest regional park. Irvine Regional Park sees more than one million visitors a year to its old-growth oak groves, grassy picnic areas and hiking trails. It even has a zoo! Come along on the tour to meet the local wildlife, hear how OC Parks has used social media and local television to double visitation at the OC Zoo, and how events like the OC Parks Summer Concert Series and Irvine Park Railroad Christmas Train make the park a popular destination year after year. Transportation and box lunch will be provided.

Mobile Production 101: Create Quality Videos with Your Phone
Video is king in the social media world.  No video team?  No problem!  Video production doesn’t have to be a production. All you need is your imagination and the technology that’s already in your pocket or purse!  Join us for this interactive session that will help you make quality videos with your mobile device.  Get tips on shot selection, getting good audio, adding titles and the best apps to use to make your mobile video look like a pro.

The Wicked Problem of Your Communication Hub: Better Citizen Engagement and Customer Service for Websites
After studying 200 municipal websites in early 2017, Jacqueline Lambiase needs an eye exam! She'll share new research about the best features of these sites from across the United States, helping you see more effective ways to reach the residents, customers and partners in your communities through your website. Laura Bright will help you amplify the reach of your website through savvy SEO tricks, metrics, the "Zero Moment of Truth" and on-trend features for your site and mobile, too.


home          |         contact us          |         print page          |         email page          |         accessibility          |         rss          |         Powered by CivicPlus          |         Copyright Notices