3CMA City-County Communications and Marketing Association Strategic Marketing. Compelling Communications.

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Descriptive Letter
The letter is limited to three pages. It must include the following information:

  1. Problem/Opportunity Statement - Describe the situation or environment that created the need for this project or program.
  2. Intended Goals or Outcomes -  Describe the measurable outcomes this project or program was designed to achieve.
  3. Documentation of Achievement - Describe quantitative or qualitative measures of the degree of success. Include copies of relevant materials, such as surveys, election results, media coverage, citizen evaluations, levels of participation and/or descriptions of citizen access.
  4. Budget and Use of Outside Resources - Provide details in regard to project budget, including quantity printed (if applicable). Describe other resources used and percentage of work produced in-house and by outside vendors.

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