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3CMA Webinars
3CMA Webinar - Learning from the Best
Friday - November 16, 2018 3 p.m. Eastern / Noon Pacific
Hashtag: #3CMAWebinar
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What does a cat adoption event in Minnesota, traffic challenges in Texas and branding in Florida have in common? They are the top three Diamond Award winners from across the nation in the 2018 3CMA Savvy Awards Competition. And now you have the opportunity to hear how each of these challenges became “best in the nation” examples of strategic communication and marketing that produced results and met the desired outcomes. If you’re looking for ways to make your next project a huge success, you’ll walk away from this webinar with new ideas, strategies and approaches drawn from these three recognized winners.

In this webinar, our three local government experts will share their research that led to defining their project objectives, how they overcame any negative resident reactions, and how they came up with creative solutions. One thing all three have in common is the ability to engage residents in different, yet tremendously successful ways. Plus, we promise a few laughs as well. This is one you won’t want to miss!
Lauren Fatkin
Lauren Fatkin
City of Largo, FL

Jordan Gilgenbach
Jordan Gilgenbach
City of Minneapolis, MN

Tom Sloan
Tom Sloan
City of Round Rock, TX
Police Department

Lauren Fatkin is currently the Web and Marketing Specialist for the City of Largo, Fl. Lauren has a bachelor's degree in Journalism from the University of South Florida, earned a Master's degree in Business Administration from Saint Leo University and has over 10 years of experience in marketing. She is an experienced digital content strategist and has a great eye for design. Her desire for continued professional development and eagerness to learn helps to keep her on the cutting edge of the ever-changing digital climate. Her most valuable role is as a full-time working mother of two and caring wife. 

Jordan Gilgenbach has been the Digital Media Relations Coordinator for the City of Minneapolis since September 2016, and focuses primarily on web, social and other digital communications strategy and implementation. Jordan has spent his entire career in local government communications, previously having worked for the City of Edina, Minn., as Communications Coordinator.

Tom Sloan is a former US Marine who serves as a sergeant supervising the Police Department’s Traffic Unit in Round Rock, Texas. He has a bachelor’s degree in criminal justice leadership, has served as an officer for more than a decade and finds great fulfillment as an officer and public servant because its fuels his passion to help and interact with the public. He enjoys finding innovative ways to improve police services and strengthen relationships with the community. He is a husband and father, with three children.

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