3CMA Webinar Series


Keeping the Trust After Earning the Seat

Date: Thursday, January 27, 2022 - 1 p.m. to 2:30 p.m. ET

Start 2022 off right by ensuring this is the year your city/county leaders look to you as a strategic partner whose perspective and guidance are needed on all key issues. We’ve brought a diverse and experienced panel together to help you focus on getting your seat at the decision-making table and keeping the trust once you are there. They will share approaches to leading your decision makers to view communications as essential for overall strategy versus simply providing tactical services. We’ll include candid discussions that focus on building relationships, expanding your sphere of influence, and even what to do when you hit those dead ends or are asked to communicate decisions that have already been made. 

This webinar will include a one-hour discussion and a written takeaway guide, followed by a 30-minute question and answer session where attendees can share their specific challenges and get valuable feedback. Only the first hour of the session will be recorded. You can also submit a question/situation for the panel to discuss by emailing michelle@3cma.org. Don’t miss this chance to hear from a star-studded lineup of speakers who have been in your shoes.

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About the Presenters

Ashley Copeland3CMA Ashley Copeland, Jan 2022

As a former local government communications leader, Ashley spent most of her career leading communications and marketing strategies and initiatives for healthcare organizations such as Piedmont Healthcare and Tenet Healthcare for more than ten years. Her passion for the public and interest in local government communication led her to switch career industries and work as the Communications Manager for the City of Newnan, Georgia, before returning to health care in late 2021. She has a passion for storytelling, building relationships, and creating innovative, forward-thinking, and out-of-the-box ways for leaders to communicate, connect and engage with their staff and the public. She’s been recognized for her work in local government by Engaging Local Government Leaders (ELGL) and the Georgia Municipal Association.

She is a proud graduate of the University of West Georgia and holds a Bachelor of Science in Mass Communications. She currently serves on the ELGL board and was named a Top Local Government Influencer in 2020 by ELGL.

Kevin Knutson3CMA Kevin Knutson

Kevin serves as an assistant county administrator for Pinellas County, Florida. He directs communications, the office of management and budget, administrative services, economic development, Visit St. Pete-Clearwater, and the St. Pete-Clearwater International Airport. Before that, he was the vice president of planning and performance solutions for the govtech firm Envisio, where he helped local governments implement strategy and communicate performance. From 2012 to 2018, he was the regional vice president for Management Partners, a local government consulting firm. He also served as interim city manager, assistant city manager, and director of community relations in Reno, Nevada; and as director of communications and marketing and budget and strategic planning manager for Coral Springs, Florida.

Kevin is an ICMA Credentialed Manager, was named 3CMA’s 2011 Communicator of the Year, and was #25 on ELGL's 2020 Traeger Award list of local government influencers.

Barbra Hernández3CMA Barbra Hernandez Jan 2022

Barbra Hernández, APR, CPRC, is the Communications Director for Pinellas County government, where she has overseen strategic communications and media relations since 2016. She has nearly two decades of communications experience in the private and public sectors, creating award-winning campaigns and products that empower audiences and build trust. 

Hernández is a former journalist with the New York Times Regional Media Group and is a certified public relations counselor through the Florida Public Relations Association (FPRA). She has a master’s degree from Syracuse University and a bachelor’s degree from the University of Puerto Rico. She was recently recognized as the 2021 FPRA State Association Member of the Year for PR leadership within the association and industry.