3CMA Keynote Webinar

3CMA Webnar - Never Let a Good Crisis Go to Waste - Rick Cole - Transparent

Date: Wednesday, Aug. 19 | 2 p.m. Eastern Time
Hashtag:  #3CMAWebinar

Uncertainty, upheaval, resentment. COVID-19, protests sparked by the death of George Floyd, impacts of shutdowns on local economies and local government budgets – all in the shadow of a showdown national election. In this crisis, will local government communications specialists be spectators, victims, or leaders? Where do we find the personal resilience to withstand the stress? Can we seize new opportunities in these dark times?

One of America’s most visionary local government practitioners takes on these questions in a provocative 3CMA webinar that addresses strategies for today while taking a look at what we can expect in the years to come.

Rick Cole, former Mayor of Pasadena, City Manager in three other California cities, Deputy Mayor for Budget and Innovation in Los Angeles and one of Governing Magazine’s “Public Officials of the Year,” will talk about new opportunities to communicate inside our organizations, to communicate with our communities, and to sustain and amplify our passion for public service. Cole, one of the first presidents of 3CMA, will focus on transforming the way we operate to create 21st Century governments -- “to design a government that looks more like the iPhone than the rotary phone.”

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More About Rick Cole:Rick Cole, Past Mayor City of Pasadena, CA

Rick Cole has long been an agent of change. In his hometown of Pasadena, as Mayor, he led the fight to integrate the leadership of the Tournament of Roses to women and people of color. In Azusa and Ventura, as City Manager he spearheaded award-winning General Plan rewrites that engaged diverse populations to chart a common future. In Los Angeles, as Deputy Mayor, he led Mayor Garcetti's "back to basics" plan to use performance management, innovation teams, and data to improve vital services. In Santa Monica, as City Manager he championed affordable housing, community wellbeing, and 21st Century government. One of the key drivers in the early growth of 3CMA, Cole has a master's degree in journalism from Columbia University's School of Journalism. The last time Rick spoke as a keynote presenter at a 3CMA Conference, he received a standing ovation for a talk that both challenged and inspired attendees. His advice for communicators could not come at a more opportune time.