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Event Details

November 16, 2021
2:00 PM - 3:00 PM
3CMA Webinar
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3CMA Webinar: Effective Problem Solving - Solutions from the Best of the Best

Tuesday, November 16, 2021

It’s easy to identify challenges in local government. Finding effective solutions – perhaps, not so easy. Join us for a solution-oriented webinar with the 2021 3CMA Savvy Diamond Award winners and walk away with strategies to help address critical issues in your city or county.

We’ll hear from Heather Bates, in Temple, Texas, where strong research showed some negative perceptions of the city, leading to the development of a Welcome Home Guide that directly addressed incorrect assumptions. They also developed an implementation plan targeted at those who could best influence those perceptions.

In Round Rock, Texas, Sara Bustilloz helped lead an inspiring plan to share the stories of how city employees responded to the community’s needs during Winter Storm Uri. With minimal video footage, they turned to blogs with multimedia elements including audio clips from employees, to enhance credibility and demonstrate great value and heart.

And in Hampton, Virginia, Dacia Walker will highlight a new branding campaign envisioned as a way to build a stronger sense of community and identity. Based upon a branding study showing a lack of awareness about what the city had to offer, the solution was a set of unique, recognizable icons that creatively capture the city’s essence and tell different parts of Hampton’s story.

The stories and case studies from these three winners of 3CMA’s Diamond Awards, honoring founders Dick and Pam Lillquist, will provide approaches and techniques to use in your city/county. It will also give you ideas on how to make your next Savvy Award entry a top winner.

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