June 14, 2022
3CMA Webinar Series: Let’s Hope Your Crisis Waits Until After This Training
Tuesday, June 14, 2022
Tuesdays, June 7 & 14, 1 p.m. Eastern Time, 10 a.m. Pacific Time
This two-part webinar training is designed to help you prepare for and implement an effective crisis response for any situation (especially when it comes to social media). It also will include strategies to build trust and empathy to position your organization as the best-trusted source during a crisis. The presenter, Bronlea Mishler, teaches social media and crisis communications and helps develop the curriculum for the National Disaster Preparedness Training Center, Argonne National Laboratories, and FEMA's Emergency Management Institute.
When you sign up for the first session, you are automatically registered for the second one as well. Both sessions are free for 3CMA members and guests.
Session 1, June 7: Planning Today for a Crisis Tomorrow
It's not IF but WHEN a crisis will happen. Managing that crisis successfully (especially on social media) takes preparation and planning. And let's be honest: Trying to make a plan in the midst of an emergency isn't ideal. In this webinar, we'll talk about ways to set yourself and your communications team up for social media success right now. You'll walk away with ideas for what to include - or change - in your social media crisis communications plan, ideas for integrating social media into existing training, checklists of what to do in the first hours of a crisis, and a cheat sheet of first-hour social media holding statements.
Session 2, June 14: Trust, Empathy & Effective Engagement In A Crisis
Managing social media engagement during a crisis is both an art and a science - and there's no guarantee of success. So what's the secret? Equal parts trust and empathy with a dash of take-a-deep breath-before-you-post-that. In this webinar, we'll discuss ways to position your agency as a trusted source, the importance of credible information-sharing (and how to verify that information), and ways to engage effectively by reading between the lines and applying tried-and-true risk communication strategies.
About the speaker
Bronlea Mishler is a former government communications director who now manages a communications consulting firm specializing in local government outreach. She's had far too much experience doing crisis communications but likes to leverage those lessons learned to help support the next generation of crisis communicators. Bronlea also teaches social media and crisis communications and helps develop curricula for the National Disaster Preparedness Training Center, Argonne National Laboratories, and FEMA's Emergency Management Institute. In her free time, Bronlea runs a small farm and is currently training a wild mustang (the horse, not the car).