Upcoming 3CMA Webinars

Thursday October 5, 2023 - Noon Eastern Time, 9 a.m. Pacific Time

Fix Your Writing Fast!

You know it doesn’t sound quite right, but you don’t have forever to fix it. Even people who write for a living can find themselves frustrated with a draft that’s too wordy or too jargony or just doesn’t pop, and revising under a deadline can sometimes feel like a superhuman task. If you’ve ever struggled with this kind of challenge, this session is for you.

In this webinar, expert writing coach and best-selling author Laura Brown will share quick and practical techniques for making your prose more concise, persuasive, and inviting—and for getting the engagement you want from your reader.

In 35 years of working as a writing coach and consultant, Laura Brown has helped just about everyone improve their writing—including college students, corporate executives, management consultants, commercial real estate guys, and now local government communicators.  She is the author of the Amazon bestseller How to Write Anything: A Complete Guide (W.W. Norton, 2014) and The Only Business Writing Book You’ll Ever Need (W.W. Norton, 2018).

Wednesday, Nov. 8, 2023 - Noon Eastern Time, 9 a.m. Pacific Time

Creating Efficiency and Outcomes: Small Shop Successes

One-person communication shops have to be efficient - there is no one else! In this member-requested webinar, you’ll hear from two pros who are creating success and strong outcomes on their own (with some help from others across their organizations). Whether you’re in the same boat or part of a larger team, you’ll learn ways to balance your workload, prioritize what is most critical, and celebrate success. You’ll also walk away with new ideas to put in place in your organization, regardless of size.  

About the speakers:

Frances La Rue is the Communications Manager for the City of Anna, Texas. After years working on a team with other city communicators, she made the conscious decision to chart her own destiny as a one-person shop in Anna. Her work is frequently recognized with state and national awards. 

Jenn Elston, APIO, is the first Public Information Officer in Ormond Beach, FL. She brought years of experience in the private sector to the city. As a member of Ormond Beach's executive team, she has created and enhanced outreach and measurable outcomes including record levels of engagement with local residents. 

Tuesday, Feb. 13, 2024 - 11:30 a.m. Eastern Time , 8:30 a.m. Pacific Time

Media Training Local Government Leaders

Your community’s image often can be enhanced or tanked by how your local government leaders communicate with the media. Expert media trainer Joel Staley will teach how to help leaders become better spokespersons. He will share ways to help persuade reluctant leaders to receive media training, technics that help leaders accept the counsel and coaching given, and the elements that constitute an excellent media or presentation training.  

About the speaker:

As a multilingual public relations professional with more than 25 years of experience, Joel Staley is an expert at training c-suite executives and brand spokespersons to deliver effective media interviews, public speeches and presentations. He's worked as SVP of brand & external communications for Seacoast Bank, as a PR director for Walt Disney Parks & Resorts and as an account leader for global public relations firms Edelman and Burson Cohn & Wolfe.