Graphic Design and Photography

Includes projects and concepts that showcase creative talent and design that also perform essential communication functions. Redesigned projects are also included here. Entries judged on innovation, creativity and strategic alignment with goals.

Photography

Photography should command attention, add insight and communicate a message. Composition, focus, contrast and use of color must reflect the highest professional standards.

• Multi-Image Use - Effective use of multiple images within a publication, campaign or presentation to communicate key messages or capture significant moments. The selection of images should be intentional, showcasing variety and depth while maintaining consistency and visual appeal. Entries should showcase creative composition, technical expertise, and alignment with project goals.
• Single-Image Use - A single standout photograph that encapsulates a moment, idea, or campaign message with precision and artistry and adds depth or context to the accompanying content. Judges will evaluate impact, originality, composition and technical quality. Entries in this category may not be part of an entry in the Multi-Image Use Category.

Graphic Design

• Publications - Design of printed and digital publications, such as annual reports, catalogs, magazines, newsletters, one-time publications, and calendars. Submissions should showcase compelling visuals, cohesive branding, impactful storytelling and effectiveness in communications objectives. 
• Art - Graphic design in artistic elements, including advertising, illustrations, logos and branding campaigns, and book or magazine covers. Entries should showcase creativity, technical excellence, and the ability to visually convey a powerful message.
• Other Marketing Tools - Graphic design for specialized marketing tools, including maps, guides, direct mail, posters, decals, displays, and exhibits. Entries should demonstrate how design enhances usability, captures attention, and supports communication goals.