2021 Annual Conference Schedule

Note: Session times and topics are subject to change.

Tuesday - September 7, 2021

4:00 p.m.

Board of Directors Meeting

Wednesday - September 8, 2021

Pre-Conference

8:00 a.m.

Pre-Conference Registration

8:30 a.m.

Pre-Conference Sessions

  • Blocking or Deleting Facebook Trolls Could Get You Sued - Best Practices for Managing Social Media Comments Without Violating the First Amendment
  • CityArchRiver Project Tour & Trip to the Top!
  • For the Love of Cities
  • How To Spark Innovation After An Unexpected Crisis

11:00 a.m.

Pre-Conference Luncheon

General Conference

11:00 a.m.

General Conference Registration Begins

12:00 p.m.

Gathering for First Timers 

12:30 p.m.

Opening Session

  • Keynote Presentation - Building Relationships: From Let’s Grab a Beer to City Hall
    Colleen Lucas, VP, Corporate Social Responsibility, Anheuser-Busch
    When Anheuser-Busch’s marketing team strategized about messaging for 2021, they recognized the need for the nation’s leading brewer to leverage its unique capabilities, reach, and relationships to play a meaningful role in the county’s recovery. Their focus was on connecting consumers through needed powerful messages about people coming together for life’s big and small moments while envisioning a return to more normal social occasions.

    Their messaging, deployment and success leave strong takeaways for local governments on the important role of communications in helping people come together for each other – and their communities. Colleen Lucas, the Vice President for Social Responsibility/Better World at Anheuser-Busch will share the behind-the-scene strategies and the correlation to your world of engaging residents.

    About the SpeakerColleen Lucas - Anheuser-Busch
    Colleen Lucas has a passion for community impact. She leads a Better World agenda at Anheuser-Busch that includes road safety, smart drinking, environmental sustainability, philanthropy, and the operation of A-B’s iconic brewery experiences and Clydesdales.

    Colleen has been with A-B for over 10 years and has also held leadership roles in Brand and Innovation within the Marketing function, including work on some of the industry’s largest brands in Budweiser and Bud Light. Prior to Anheuser-Busch, Colleen worked in consulting and at a software start-up. She earned her BA from DePauw University and MBA from Indiana University.  She lives in St. Louis, with her husband Justin and their three children, Austin (6), Jackson (4), and Ali (2). 

2:15 p.m.

Concurrent Sessions

  • Four Concurrent Sessions (Marketing, Communications, Social Media, Resident Engagement, Best Practices for Local Government.)

3:30 p.m.

Networking Break

3:45 p.m.

Concurrent Sessions

  • Four Concurrent Sessions (Marketing, Communications, Social Media, Best Practices for Local Government.)

5:30 p.m.

Welcome Reception

6:30 p.m.

Restaurant Romp

Thursday - September 9, 2021

7:30 a.m.

Breakfast

8:45 a.m.

General Session

9:45 a.m.

General Session - Innovation Forum

Three Key Concepts for Conquering your Twitter Presence

Twitter is designed to serve the public conversation. Whether you're brand new to the platform or you've been tweeting for years, this session will help you make the most of your Twitter presence by focusing on people, product, and policies. You'll learn easy ways to optimize your tweets for engagement; top conversation tactics used by government accounts and politicians around the world; and how to have healthy, safe conversations on Twitter using conversation controls.
Presenter: Morgan Butler - Engagement and Outreach Manager for Public Policy - Twitter

10:45 a.m.

Networking Break

11:00 a.m.

General Session - Innovation Forum

12:00 p.m.

Savvy Awards Luncheon

2:00 p.m.

Concurrent Sessions

  • Four Concurrent Sessions (Marketing, Communications, Social Media, Best Practices for Local Government)

3:15 p.m.

Networking Break

3:45 p.m.

Concurrent Sessions 

  • Four Concurrent Sessions (Marketing, Communications, Social Media, Best Practices for Local Government)

Friday - September 10, 2021

7:30 a.m.

Breakfast & 3CMA Business Meeting

9:00 a.m.

Concurrent Sessions

  • Four Concurrent Sessions (Marketing, Communications, Social Media, Resident Engagement, Best Practices for Local Government)

10:15 a.m.

Networking Break

10:45 a.m.

Concurrent Sessions

  • Four Concurrent Sessions (Marketing, Communications, Social Media, Resident Engagement, Best Practices for Local Government)

12:00 p.m.

1:00 p.m.

General Conference Adjourns

Post Conference Board Meeting