What do hip-hop dancing, yoga, witches and camping in Antarctica have in common? They’re all part of the story of Heather Behrens, Director of Marketing & Communications for the City of Waukee, Iowa.
In this episode of 3CMA COMMCAST, Heather shares how her two-person team keeps pace with one of the nation’s fastest-growing communities, why she loves connecting with fellow communicators through 3CMA’s MindMingles, and how a little creative inspiration led to the “Waukee Witches” video series. Plus, find out how she managed to spend at least one night on all seven continents—and why Antarctica might be her coolest adventure yet.
Get a sneak peek at three of the inspiring keynote sessions coming to the 2026 3CMA Annual Conference in Denver!
In this episode, we sit down with Julie Parker, Joseph Beaver, and Cara Lenz to preview the ideas, strategies, and practical takeaways they'll be sharing during this year's conference.
You'll hear about:
Whether you're already registered or still considering attending, this episode offers a preview of the thought-provoking conversations and actionable insights waiting for you in Denver. Tune in and discover why this year's keynote lineup is one you won't want to miss!
Get an inside look at the upcoming 2026 3CMA Annual Conference with Conference Chair Catherine Glasby from Chatham County, GA.
In this episode of 3CMA COMMCAST, Catherine shares what attendees can expect in Denver, including breakout sessions, pre-conference workshops, keynote presentations, networking opportunities and evening events designed to help local government communicators connect, learn and recharge.
From professional development and emerging trends to the energy and collaboration that make the 3CMA Annual Conference so unique, this preview highlights why the conference continues to be one of the premier events for city and county communicators across the country.
While the 3CMA Annual Conference is the highlight of our year, Regional Conferences play an important role in bringing members together at the local level. These events create opportunities to spotlight regional issues, share ideas, and build connections that strengthen local government communicators from across the country.
In this COMMAST, hear from two 3CMA members who have organized Regional Conferences this year. They’ll share what it takes to plan and execute a successful event - from logistics and programming to lessons learned along the way - and offer practical guidance for bringing a Regional Conference to your area.
Today, we’re going beyond the final product and digging into how a winning Savvy entry actually comes together. Whether you’re a one-person shop wearing all the hats, or part of a larger team, there’s always a strategy behind the success.
Joining us is Meredith Haynes from the City of McKinney, Texas, to break down how their team built a winning approach - from concept to execution - and to share a few practical tips you can use to elevate your own entries.
In this episode of 3CMA COMMCAST, we explore the continued value of printed newsletters in an increasingly digital communication landscape. While many municipalities rely heavily on online tools, print remains a trusted and effective way to reach residents—especially those who may not engage through digital channels.
This conversation features Kim Overholt (Loveland, CO), Ben Hayle (Blaine, MN), and Laura Shepard (Vancouver, WA), who share how printed newsletters continue to support accessibility, visibility, and community trust. They discuss when and why print still works, how it complements digital strategies, and what they’ve learned by maintaining a balanced communications approach.
Step away from your to-do lists and join this special end-of-year COMMCAST Holiday Special, where members of the 3CMA Staff and Board of Directors share their favorite holiday movies and a few festive favorites that help them unwind during the season. Along the way, they also weigh in on one of the most debated questions of the holidays: Is Die Hard a Christmas movie? Tune in for a lighthearted, behind-the-scenes look at 3CMA leadership as we wrap up the year and celebrate the season together.
Find out in this Member Profile how your current 3CMA President, Chris Floore, runs almost as fast as he reads. During this in-depth discussion, Chris will share his perspective on the role of government communicators as storytellers and outline some of the extreme measures his team has taken to tell the story of Macon-Bibb County, Georgia.
Join us as we take a winning stroll down the Las Vegas Strip to revisit the unforgettable moments of the 2025 3CMA Annual Conference, held at Planet Hollywood. From inspiring general sessions to engaging workshops and high-energy networking events, this year’s theme — High Stakes. High Impact. Winning Strategies for City & County Communications — came to life in every way. Whether you were learning, connecting, or celebrating at the Savvy Awards, there’s something for everyone to relive. Dive in and enjoy a visual recap of this incredible event!
So many of our colleagues are venturing into the wonderful world of podcasting, many with really good results in connecting with their communities. Three municipalities in different parts of the country share the story of their podcast journey, from Santa Clarita CA to Franklin County NC with a stop along the way at Montgomery Township PA.
In this edition of 3CMA COMMCAST, meet Maurice Chaney - California’s legendary communicator whose career has spanned from Sacramento to Roseville. A dynamic public servant who loves to travel but hates to fly, Maurice has built an extraordinary legacy rooted in innovation, leadership, and a passion for meaningful community engagement.
Does your city recycle? Conserve water? Congratulations — you’re already practicing sustainability in one of its most common forms.
In this edition of COMMCAST, we welcome noted author and sustainability expert Anna Clark to explore what sustainability truly means — and how you can communicate it effectively.
See how to safely and sanely secure yourself a Savvy on this year's stage with this show that sketches the special sauce that will put a sizzle on your team's stock.
Who juggles two books at once and has crafted a career that's just right? Join us for a fun and insightful conversation with 3CMA President Annette Privette Keller as she shares her "Goldilocks" journey in government communications!
Catch up on all things 3CMA! In this episode, we cover the Annual Conference, Savvy Awards, Webinars, COMMCASTS, the 3CMA Store, and Government Communicators Day! Don’t miss out on the latest updates!
As we wrap up an incredible 2024, join us for the final COMMCAST of the year where 3CMA Staff and Board Members share their favorite holiday traditions. From heartfelt memories to fun traditions, discover the moments that make this season special for those who help make 3CMA a success all year long. Don't miss this festive send-off to the year!
How many of your fellow local government communicators can say they played professional basketball? And not just anywhere—but on courts across New Zealand, Belgium, and France! Get to know Ryan Prillman, a Houston-based communicator with a slam dunk of a story. From the hardwood to City Hall, Ryan's journey is one you won’t want to miss.
Hear from Springfield, Ohio Director of Communications, Karen Graves, on how a powerful narrative shaped her community’s response to a crisis.
Join us as we take a nostalgic stroll down Nolan Ryan Expressway to revisit the exciting moments of the 2024 3CMA Annual Conference, held at the stunning Loews Arlington Hotel. From inspiring general sessions to insightful workshops and unforgettable networking events, this conference was packed with memories and valuable takeaways. Whether you were captivated by keynote speakers, engaging in discussions with fellow communicators, or celebrating at the Savvy Awards, there’s something for everyone to relive. With over 300 photos, you’re bound to spot yourself in the action! Dive in and enjoy a visual recap of this incredible event!
What happens when a promising or established career in local government communications is suddenly interrupted by politics, budgets, or other outside factors? Hear from one 3CMA member who abruptly lost her job earlier this year and what she’s done to now call that turn of events “a gift.”
Find out how 3CMA President Jennifer Bennerotte sometimes moonlights at the King of Pop, the Stay-Puft Marshmallow Woman and Harley Quinn, among others in this insightful and informative 3CMA Member Profile of one of the most experienced and progressive professionals in our business.
If you needed any encouragement to come to Arlington for the 2024 3CMA Annual Conference, take five minutes out of your day for this edition of Commcast!
While many 3CMA members also benefit from the many robust state associations of government communicators around the nation, others are hoping to form such groups. Hear from three states that are doing it well, how they serve their members and what you can do to get involved in your state.
Find out the TOP FIVE factors that can help put your Savvy entry over the top. NOW AVAILABLE IN BOTH VIDEO AND AUDIO FORMATS (also on Apple Podcasts).
If you’re new at the job, ever wonder what kind of wisdom can be gleaned from our more seasoned members. How about what the youngsters among us could teach those of us that actually once used a typewriter? This episode of Commcast bridges that generation gap with a great conversation between members on each end of that spectrum - Our millennial is Josh Gonzalez from the City of Kent WA, while our boomer is Ann Tennes, recently retired from the City of Skokie, IL.
Join renowned lecturer Dr. Joe Serio as he reveals the ultimate secret of Time Management and identifies three superpowers that enable us all to be more efficient with ourselves and our time. This timely New Year's discussion tees up the conversation that will be completed when Dr. Joe joins Michelle Bono for the January webinar - "Turbocharging Your Time in World of Distractions" later this month.
The 3CMA Staff and Board of Directors share their reflections on 2023 as well as their secret holiday indulgences and guilty pleasures. Take 10 minutes and enjoy!
We all have emergency communications plans, but what happens when the plan goes out the window in the face of a previously unimaginable crisis. Lauren Henrie is the Comms Specialist for Maui Rescue Mission and tells us about Messaging Maui during the deadly August wildfires.
The 2023 conference is in the books as the biggest and best gathering of public sector communicators in 3CMA’s 35 year history. Whether you were there to help shape the experience, or especially if you weren’t able to join us, please enjoy this retrospective look back at Orlando as we simultaneously look forward to 2024 in Arlington, Texas. BONUS POINTS: Not counting crowds there are 158 faces featured in the various clips and pix. Extra credit if you find yourself (literally or existentially).
It may a brisk 102 outside, but the Communications Plans being written at the Certified Public Communicator Program are very cool. Commcast goes to CPC in this installment and hears from your fellow members about what the program means to them.
Everything You Ever Needed to Know about Coming To Orlando in September … And Then Some. April Michael and Kelly Allen from the City of Orlando tell us all the reasons we want to be in central Florida while the 3CMA Staff - Scott, Cathryn and Michelle - fill us in on what’s happening at the conference.
Have you wondered if the future of our profession is in good hands? Are you not sure if our newer members fully comprehend the nuance of the business? Meet Ari Lyksett of Chanhassen MN and rest easy with this member profile of an up and coming leader in local government comms.
Hear from 10 of last year’s Savvy Winners about what make their entry stand out, what was the secret sauce? Plus Savvy Chair Jennifer Bennerotte fills everyone in on the nuts and bolts of the program. Must-See TV for Savvy Season!
View Episode 028Hear how 3CMA Legacy Melody Mileur is faring with her 3CMA Connect-inspired job connection in Germany.
Find out what a Community Engagement Manager is and why Decatur once had a popsicle war on the square in this COMMCAST Member Profile of Renae Jackson.
There’s a lot going on at 3CMA in 2023, find out about conferences, awards, scholarships, training, webinars mentorships and nuclear physics … OK, all but one of those.
What do you remember most about 2022 and what are you looking forward to in 2023? The 3CMA Board of Directors and staff share their thoughts in this special year-end podcast.
What happens when you actively resist a career in government communications and wind up 3CMA’s Communicator of the Year? Meet the wonderful paradox that is Kara Roberson in this member profile.
How A Local Government Communicator went from evacuating an entire City ahead of a wildfire, to record snowfall taller than she is. Meet Lindsey Baker of South Lake Tahoe CA
When asked what the “weirdest” event of your career has been, and the answer involves Snoop Dogg, that makes this 3CMA Member Profile “Must See TV” with Thomas Bunn, Part II.
What do you do when your hometown team is driving to win the Super Bowl but you need pix of your Council reacting? You get the shot! Hear the story of Inglewood CA’s Thomas Bunn in this insightful 3CMA Member Profile.
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What happens when you take a rock solid and consistently steady career in local government communications, mix in some Kardashians and a dash of “Star Search? You get the tried and true 3CMA Communicator Pam Solomon from Weston, Florida. Come meet Pam in this Member Profile edition of 3CMA COMMCAST.
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Five members from across the country share their experience of preaching Coronavirus prevention for two years, then falling victim to Omicron themselves.
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Commcast checks in with the Certified Public Communicator Program at TCU and hears from 3CMA members about the program and what its like to study in this game-changing curriculum.
View Episode 012 | Scholarship Details
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3CMA Officers, Board Members and Staff offer their take on the year that was and what gratitude could be gleaned from it.
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Do you ever feel like a fraud? Like you have no business doing what you do and you’re going to be found out at any moment? You’re not alone. Hear from two self-professed “imposters” and get a better idea of how to deal with “Imposter Syndrome.”
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Half of the crowd in St. Louis was made up of first-timers - young, enthusiastic local government communicators who are energetically paving the way for the future of our profession. In this episode of 3CMA COMMCAST, we begin to meet some of these dynamic personalities that will take 3CMA into the future in what we’re calling a periodic series - 3CMA: The Next Generation.
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Find out what it's like to go from a tropical climate in Florida to an arid desert in Arizona and find out why 3CMA President-Elect Marnie Schubert can thank Sean Connery for her name.
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Manassas, Virginia’s Patty Prince is many things - an accomplished communicator, a dedicated leader of her peers in 3CMA and … a hedgehog enthusiast?!?!
Find out as we probe deep into the psyche of 3CMA President Patty Prince in this installment of 3CMA COMMCAST.
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After a COVID-induced year off, the 3CMA Annual Conference is back in 2021! City of Wentzville MO's Kara Roberson traveled to the host hotel in St. Louis to give us a sneak peak and show us around!
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Now that we have your attention, this REALLY IS how to find out about the 3CMA Savvy Awards program with Awards Committee Chair and Extraordinary Human Being Jennifer Bennerotte, from the City of Edina, Minnesota. Then, hang on for the force of nature that is City of Round Rock, Texas’ Will Hampton with some golden advice for submitting your work for Savvy consideration.
You can also subscribe to the 3CMA CommCast through Apple Podcasts, Podbean and Listen Notes. (Additional streaming sites coming soon!)
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How do you juggle a communications job for the third largest city in the state with a husband and three small kids? What’s it like to work for your hometown City government? And, what is a degree in “Metals & Jewelry?” Meet 3CMA Member Katie Smith from the City of Joliet, Illinois.
You can also subscribe to the 3CMA CommCast through Apple Podcasts, Podbean and Listen Notes. (Additional streaming sites coming soon!)
#WeGetGov #3CMAPodcast #3CMACOMMCAST
Valentine's Day weekend 2021 will be remembered for so much more than Hallmark and chocolates. In Texas, it will be remembered for the unprecedented deep freeze that Texas is not built for. Hear from 3CMA Members, at different ends of the state - Belinda Willis - Director of Communications & Marketing, from the City of Mansfield, TX and Brian Ligon - Communications & Marketing Director, from the City of Mont Belvieu, TX - to find out more about communicating with residents in a weather emergency when many are without power.
View Episode 001
You can also subscribe to the 3CMA CommCast through Apple Podcasts, Podbean and Listen Notes. (Additional streaming sites coming soon!)
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