Master Strategies

Accessible Goals

• Organize for change
• Understand competition and choice
• Develop a positive, distinctive image for your community
• Work effectively with local leaders to attract new business and industry
• Cooperate with business/industry and residents for successful redevelopment
• Capture more positive publicity in the media to convey special community attributes
• Build and better communicate in pluralistic America
• Increase spirit and pride among residents to foster community goals through neighborhood strategies
• Promote community-wide services to meet the needs of residents
• Improve employee morale/attitude/behavior to become more customer-oriented
• Create community initiatives and events to bring neighborhoods together
• Use downtown amenities and other assets to market your community
• Support and promote your local school district to better market an important asset
• Gain residents & support of tax issues to keep government stable
• Devise a viable marketing plan to meet "customer" needs
• Develop a communication plan for effective sharing of information with constituency groups
• Use research to develop greater respect and trust in your local government